Although that would be the most straightforward way to do it, Google has also created this document to cover how developers can format events to show up properly.Īn important takeaway is that each event must have its own page with a unique URL. A sure thing, if you will.īut does this mean that your event has to use one of these websites in order to be featured? Not exactly. So that means that getting your event onto Google Event might be as easy as using one of those websites. This includes Eventbrite, Ticketmaster, SeatGeek, Meetup, LiveNation and several others. How to Get Your Event onto GoogleĪs of the writing of this article, all of the events information comes from some of the major ticketing and registration websites. Gone are the days of searching endlessly for something to do! Instead, Google Event acts as a quick directory that can quickly and accurately point a person to the information that they need to buy tickets or RSVP. This makes it very easy for a user to find upcoming events in the area. Instead of the usual list of search results, it takes everything that fits into the search criteria (ie, “Events in New York”), sorts them by day, and puts them into a short table with the main details and links to more information. Put very simply, all Google Event is doing is taking event information and reformatting it on a handy little text box. To answer the question of exactly how event planners can use this new feature, we went through Google’s How-to for developers to distill it down to the essentials of what event planners need to know about Google Event Search. If potential attendees can understand at a glance the what, where, and how of your event, it only makes it easier to promote your event and confirm attendance. This seems like an excellent addition to the arsenal of event marketing and promotion tools. Most event planners have probably heard about Google Event by now it’s the new feature that allows mobile users to search and book tickets for upcoming events right from Google.
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